Dropbox’s product is inherently viral and demonstrates powerful network effects- users get a Dropbox link from a friend, see how easy and elegant the product is, and sign up themselves. Dropbox is the king of the prosumer GTM (go-to-market) with over 90% of their revenue being generated by self-serve channels. Dropbox was founded in 2007 (originally named Evenflow) as an easy-to-use consumer cloud storage product - the company describes the founding based on the idea that “life would be a lot better if everyone could access their most important information anytime from any device.” They have since expanded the product significantly to become a full collaboration suite. The company will trade under the ticker “DBX” on the Nasdaq.
Dropbox, the leading cloud storage and collaboration platform, filed for a $500M IPO with Goldman Sachs leading the offering.
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